In 2023, SHOCAL founder Max Thorley stepped into the Dragons' Den to pitch the vision of supporting local high streets through technology.
The experience was incredible - facing five of the UK's most successful entrepreneurs and sharing our mission to keep money in local communities.
The Pitch
We presented SHOCAL as a platform that connects local businesses with their communities, offering food delivery, event tickets, and local shopping - all with lower fees than the big platforms.
What We Learned
The Dragons' feedback was invaluable. Their insights helped shape the direction of SHOCAL and reinforced our belief that supporting local is the future.
Where We Are Now
Since appearing on Dragons' Den, we've grown to serve thousands of customers and hundreds of local businesses across the UK. Our mission remains the same: to help local high streets thrive.
